ABA Google Ads benchmarks · Sacramento-Stockton-Modesto, CA · Data as of October 1, 2026. Regenerated when a new monthly snapshot is pulled.
How to read this
- A tower is a group of similar searches – every way people type "ABA near me", for example. Taller and wider means more searches a month.
- Each small ball is one phrase in its tower's group. Bigger means more searches. Grey means Google shows no click cost.
- The five largest phrases in a group are named. The other balls are further phrases in the group; their wording is not shown.
- The big ball in the centre is the metro as a whole; the six towers break it down.
- The rings are average click cost – cheap near the centre, costly near the edge. Gold is Sacramento; blue is a second metro, if you pick one.
Sacramento in figures
People in the Sacramento-Stockton-Modesto, CA market made about 39,520 ABA-related searches a month over the twelve months to the October 1, 2026 snapshot. 4,650 of them are searches for a provider, at an average click cost of $12.57; the median across US metros is $16.55.
Sacramento ranks 29th of 100 metros for ABA searches for a provider. October 2025 was the highest month in this series, 32% above the average month; one year does not establish a pattern. Monthly figures may not average to the total above, because Google rounds very small phrases up to 10 a month.
| Search group | Searches a month | Avg. click cost | Phrases | Largest phrase |
|---|---|---|---|---|
| ABA therapy | 2,220 | $13.12 | 13 | "aba therapies" – 86% |
| ABA near me | 1,100 | $14.63 | 47 | "aba therapist near me" – 24% |
| Autism evaluations | 790 | $7.41 | 23 | "asd evaluation" – 41% |
| Early intervention | 440 | $24.90 | 10 | "asd early intervention" – 73% |
| In-home ABA | 90 | $10.50 | 9 | "aba home" – 11% |
| Insurance | 10 | no price | 1 | "aba insurance coverage" – 100% |
A search group is every way people type the same need. 103 phrases in 6 groups; spellings Google reports with identical figures are counted once.
Searches for a provider are the non-branded ABA-related searches that ABAOps classifies as looking for a provider – a service a practice offers, in this market. It is ABAOps' classification, not Google's. Click costs are historical averages, not quotes. Searches are not families, and nothing here predicts what a practice will receive or pay. The method and the national figures are on the benchmarks page.