ABA Google Ads benchmarks · Hartford & New Haven, CT · Data as of October 1, 2026. Regenerated when a new monthly snapshot is pulled.
How to read this
- A tower is a group of similar searches – every way people type "ABA near me", for example. Taller and wider means more searches a month.
- Each small ball is one phrase in its tower's group. Bigger means more searches. Grey means Google shows no click cost.
- The five largest phrases in a group are named. The other balls are further phrases in the group; their wording is not shown.
- The big ball in the centre is the metro as a whole; the six towers break it down.
- The rings are average click cost – cheap near the centre, costly near the edge. Gold is Hartford; blue is a second metro, if you pick one.
Google Ads for an ABA practice in Hartford
Across all searches for a provider here, the average click costs $19.31. Averages hide a wide range: to show at the top of the page for "aba therapist near me", advertisers bid between $5 and $39 a click over the last 30 days.
ABAOps runs Google Ads for ABA practices: screening rules keep out searches that aren't someone looking for a provider, a ceiling caps what any click can cost, and you pay per ad inquiry – no retainer, no minimum.
Talk through my marketLooking for ABA therapy for your child? This page is for practices planning their advertising – your pediatrician or insurer can point you to providers near you.
Hartford in figures
People in the Hartford & New Haven, CT market made about 28,250 ABA-related searches a month over the twelve months to the October 1, 2026 snapshot. 3,290 of them are searches for a provider, at an average click cost of $19.31; the median across US metros is $16.55.
Hartford ranks 36th of 100 metros for ABA searches for a provider. September 2025 was the highest month in this series, 38% above the average month; one year does not establish a pattern. Monthly figures may not average to the total above, because Google rounds very small phrases up to 10 a month.
| Search group | Searches a month | Avg. click cost | Phrases | Largest phrase |
|---|---|---|---|---|
| ABA therapy | 1,600 | $21.73 | 12 | "aba therapies" – 81% |
| ABA near me | 720 | $18.19 | 40 | "aba therapist near me" – 19% |
| Autism evaluations | 520 | $8.06 | 22 | "asd evaluation" – 33% |
| Early intervention | 310 | $23.75 | 10 | "asd early intervention" – 68% |
| In-home ABA | 120 | $31.18 | 10 | "aba home" – 17% |
| Insurance | 20 | no price | 2 | "aba insurance coverage" – 50% |
A search group is every way people type the same need. 96 phrases in 6 groups; spellings Google reports with identical figures are counted once.
Searches for a provider are the non-branded ABA-related searches that ABAOps classifies as looking for a provider – a service a practice offers, in this market. It is ABAOps' classification, not Google's. Click costs are historical averages, not quotes. Searches are not families, and nothing here predicts what a practice will receive or pay. The method and the national figures are on the benchmarks page.